The Indian entertainment industry faced a massive loss of Rs 22,400 crore in 2023 due to piracy, as reported by EY and IAMAI. A staggering 51% of media consumers accessed pirated content, with streaming services contributing 63% of the losses. The report highlighted that Rs 13,700 crore came from movie theatres and Rs 8,700 crore from OTT platforms, alongside potential GST losses of Rs 4,300 crore.
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